William has been working in brand design industry for 10 years in London. His works encompassed marketing strategy, brand identity, web, animation, filming, print, environmental and interaction design.

Graduated in Master of Graphic Branding and Identity in London College of Communication made him have a deep understanding in branding and leading him to the industry in London. 

In 2016, he was acknowledged exceptional talent and emerging leader in design by Arts Council England and British Government which only a few can have each year.

The quality of his work was recognised by a number of international awards including Grand Prix of DBA award, D&AD Awards, Gold in New York Festival Award, Silver and Special Judges Awards from TGDA etc. He was also voted to be Unsung Heroes from Computers Arts Magazine. His works were featured in Creative Review, Design Week, Computer Arts, the Drum, D&AD Annual etc. They exhibited in UK, Japan, China, Taiwan, Hong Kong etc.

Before he studied for his master degree in branding, he got his first degree in Physics and Humanities in Hong Kong. Therefore, his design always contains a strong sense of logic as well as emotional impact to audiences. 

He speaks fluent English, Mandarin and Cantonese and have a deep understanding in Asian and European culture which makes his success in multinational projects and diverse range of clients.