UAL FBS UAL FBS UAL FBS UAL FBS UAL FBS fashion summit in London fashion summit in London fashion summit in London W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency

UAL FBS UAL FBS UAL FBS UAL FBS UAL FBS fashion summit in London fashion summit in London fashion summit in London fashion summit in London fashion summit in London fashion summit in London W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a nameā€”it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. Williamā€™s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a nameā€”it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. Williamā€™s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a nameā€”it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. Williamā€™s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a nameā€”it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. Williamā€™s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a nameā€”it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. Williamā€™s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto

UAL fashion summit in London

UAL FBS

Client

Fashion Business School is a specialist department of London College of Fashion, working on new and scientific aspects of the fashion industry ā€“ from trend analysis to fashion psychologies.

As one of the leading fashion schools in the world, they launch a summit every year to celebrate their students’ works and also invite leaders from the industry to share their thinking with audience.Ā 

Thinking

‘Meta’ is the theme which asks students to explore the principle of creativity without limits ā€“ arriving at new, unexpected ideas through radical changes in perspective and collaboration.

A dynamic typographic identity is the approach for this creative challenge. Through the restless type motions, they represent energy being unleashed and potential release from each students.Ā 

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Team involved

W.H.Y. X UAL X Fashion Business School

Involvement

Creative Direction

Visual Identity

Environmental

Animation

Print

Art Direction