Branding prestigious membership of Landmark

Bespoke

Client

Branding and digital design for Bespoke, an exclusive customer loyalty programme.

Offered by Hong Kong’s most prestigious shopping mall, Landmark, the brand celebrates the idea of individuality and subtle luxury. Bespoke works by analysing each member’s individual passions and fashion tastes, creating tailor-made rewards and privileges that cater to their personal interests.

Thinking

Our bespoke software programme generates an individual binary code-based pattern for each member, which can be used online or instore to unlock tailored fashion privileges and experiences such as product drops, concierge services, salon treatments and fine dining experiences in the mall and online.

Planning a new identity or refreshing an existing brand? Explore branding and design from our Hong Kong studio.