As the third largest UK property developer, Mount Anvil has witnessed a significant rise in buyers from Asia in recent years. With a long-standing reputation in the UK property market, Mount Anvil values cultural diversity and decided to show their appreciation by creating a gift for their Asian clients during the Mid Autumn Festival.
The inspiration behind the gift is a traditional story from China where people associated different stories based on the patterns on the moon. One famous story is about rabbits making mooncakes on the moon. Mount Anvil wanted to pay homage to this tradition by recreating the association of the story on the packaging box of the mooncake, as a sign of respect for their Asian clients during the Mid Autumn Festival.
To add an interactive element to the gift, the moon on the packaging box is used as an activation for a rabbit animation on the phone.
W.H.Y. X Mount Anvil
Concept
Packaging design
Illustration
AR experience
Animation
