TEDx W.H.Y. Brand Consultancy
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London

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Branding a unique campaign for UK Parliament

TEDx HOP London

Client

TED is a media organisation that posts talks online for free distribution under the slogan “ideas worth spreading”.

Houses of Parliament held their first ever TEDx talk inside the parliament. They invited 15 inspirational speakers giving speech on ‘Democracy and Representation’ to a full house of audience as well as hundred thousand online viewers.

Thinking

In collaboration with TEDx Houses of Parliament, our design was tailored to embody the event’s essence as a dynamic speakers’ festival. Centered around the theme ‘Voice of London,’ we harnessed sound wave graphics to artistically portray the iconic London skyline, bridging the gap between the tangible and the intangible. This visual identity not only captured the event’s spirit but also resonated globally, encapsulating the diverse and impactful conversations that shaped the occasion.

TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London

Collaborated with Mazade UK to brand cars and showcase seven flags featuring London’s skyline for the event.

TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London

Designed "Voice of London" theme with sound wave graphics of skyline for TEDx Houses of Parliament event.

TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London

Beyond the visual identity, all event collateral was designed, encompassing indoor and outdoor signage, staging aesthetics, an animated film, T-shirts, and innovative applications such as sound design, car livery, and stage seating arrangements.

TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx House of Parliament | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London

TED, renowned as a media powerhouse propagating “ideas worth spreading,” has consistently shared thought-provoking talks online for free distribution. A momentous occasion unfolded when the historic Houses of Parliament hosted their inaugural TEDx event within its hallowed halls. This extraordinary event featured an impressive lineup of 15 inspirational speakers, all addressing the theme of ‘Democracy and Representation,’ captivating a captivated full house audience and engaging hundreds of thousands more via online streaming.

In close collaboration with TEDx Houses of Parliament, a bespoke design ethos was meticulously cultivated to encapsulate the very soul of this remarkable gathering – an exuberant festival of diverse voices and innovative ideas. With the overarching motif of the ‘Voice of London,’ our design endeavor took flight, ingeniously leveraging sound wave graphics to artistically encapsulate the essence of the renowned London skyline. This fusion of visual and auditory elements not only mirrored the event’s vibrancy but also captured its quintessence for a global audience.

In its entirety, this design narrative emerged as a powerful testament to the convergence of intellectual exchange and creative expression. Beyond a mere event, it evolved into an emblematic experience where ideas resonated, perspectives merged, and London’s voice reverberated across borders. The TEDx event, in partnership with the Houses of Parliament, etched its mark not just on the local stage but on the global landscape of transformative dialogues and innovative thought.

TED, renowned as a media powerhouse propagating “ideas worth spreading,” has consistently shared thought-provoking talks online for free distribution. A momentous occasion unfolded when the historic Houses of Parliament hosted their inaugural TEDx event within its hallowed halls. This extraordinary event featured an impressive lineup of 15 inspirational speakers, all addressing the theme of ‘Democracy and Representation,’ captivating a captivated full house audience and engaging hundreds of thousands more via online streaming.

In close collaboration with TEDx Houses of Parliament, a bespoke design ethos was meticulously cultivated to encapsulate the very soul of this remarkable gathering – an exuberant festival of diverse voices and innovative ideas. With the overarching motif of the ‘Voice of London,’ our design endeavor took flight, ingeniously leveraging sound wave graphics to artistically encapsulate the essence of the renowned London skyline. This fusion of visual and auditory elements not only mirrored the event’s vibrancy but also captured its quintessence for a global audience.

In its entirety, this design narrative emerged as a powerful testament to the convergence of intellectual exchange and creative expression. Beyond a mere event, it evolved into an emblematic experience where ideas resonated, perspectives merged, and London’s voice reverberated across borders. The TEDx event, in partnership with the Houses of Parliament, etched its mark not just on the local stage but on the global landscape of transformative dialogues and innovative thought.

Team involved

W.H.Y. X TED X House of Parliament

Involvement

Creative Direction
Logo
Visual Identity
Environmental
Print