Branding a unique campaign for UK Parliament

TEDx HOP London

Client

TED is a media organisation that shares talks under the slogan “ideas worth spreading”.

TEDx Houses of Parliament brought speakers together in London to explore democracy and representation. The campaign identity translates the theme “Voice of London” into a distinctive visual language.

Thinking

In collaboration with TEDx Houses of Parliament, our design was tailored to embody the event’s essence as a dynamic speakers’ festival. Centered around the theme ‘Voice of London,’ we harnessed sound wave graphics to artistically portray the iconic London skyline, bridging the gap between the tangible and the intangible. This visual identity not only captured the event’s spirit but also resonated globally, encapsulating the diverse and impactful conversations that shaped the occasion.

Collaborated with Mazade UK to brand cars and showcase seven flags featuring London’s skyline for the event.

For “Voice of London”, recorded sound waves were translated into a graphic skyline—turning the city’s collective voice into the event’s central visual device.

The identity extended across the full event experience, from stage graphics and animated film to signage, T-shirts and vehicle livery. Each application used rhythm, repetition and sound to make the theme feel coherent in motion and in space.

The TEDx Houses of Parliament identity connects the theme “Voice of London” with the city’s skyline. Sound-wave graphics provide a recognisable visual language across the event’s communications.

The system extends across environmental graphics, print and digital applications, using rhythm and repetition to connect each touchpoint.

Team involved

W.H.Y. X TED X House of Parliament

Involvement

Creative Direction
Logo
Visual Identity
Environmental
Print