Brand creation for CMU OmniClear

CMU OmniClear

Client

CMU OmniClear Limited (CMU OmniClear) is a wholly owned subsidiary of CMU OmniClear Holdings Limited (CMU OmniClear Holdings), which is jointly owned by the Exchange Fund (as the majority shareholder) and Hong Kong Exchanges and Clearing Limited (as the minority shareholder). Since January 2025, CMU OmniClear has been carrying out the operations and business development activities of the Central Moneymarkets Unit (CMU)
on behalf of the Hong Kong Monetary Authority (HKMA).

Thinking

We created the new brand identity to foreground trust, safety and global reach. Built on a generative-coding framework, the system produces a living library of programmatic, on-brand assets that signal precision, scalability and continuous innovation. Combined with 3D animation, the identity moves seamlessly across digital platforms, websites, social channels, events, publications and print—projecting a forward-looking presence that behaves like the infrastructure it represents: robust, adaptive and future-focused.

CMU OmniClear HKMA Hong Kong Finance

A field of 50,000 OmniClear Dots turns market data into a transparent, continuous flow—an adaptable visual asset generated from the same logic as the identity.

W.H.Y._Brand_Consultancy_CMUOmniClear_Hong Kong
CMU OmniClear HKMA Hong Kong Finance
CMU OmniClear HKMA Hong Kong Finance
CMU OmniClear HKMA Hong Kong Finance
W.H.Y. Brand Consultancy CMU OmniClear

Thousands of particles gather into a stable ring, transforming complex market activity into a clear and recognisable brand signal. The sequence expresses integration, precision and continuous movement.

Soft-edged particles move through a volumetric field, using depth, focus and parallax to give liquidity a tangible form. The motion feels calm and controlled, reinforcing secure and seamless market connectivity.

The interlinked “C” symbol is resolved in three measured movements—open, align and connect. Its restrained 3D treatment gives the mark an engineered confidence suited to critical financial infrastructure.

CMU OmniClear HKMA Hong Kong Finance

Team involved

W.H.Y. X CMU OmniClear X Hong Kong Monetary Authority

Involvement

Creative Direction
Brand Strategy
Visual Identity
Generative System & Guidelines
Digital / UI & UX
Motion & 3D
Film & Photography
Exhibition & Environmental