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Rebranding for 500 million users in the world

Vodafone

Client

Vodafone owns and operates networks in over 30 countries, 500million users.

It announced a significant evolution of its brand positioning strategy, visual identity worldwide and the widely known strapline ‘Power to you’. The strategy is designed to underline Vodafone’s belief that new technologies and digital services play a positive role in transforming society and enhancing individual quality of life over the years ahead.

Vodafone’s brand positioning strategy focuses on the theme of optimism about the future, using the new strap-line, “The future is exciting.”

Thinking

This project involved working with Superunion. It required creating a new brand identity to fulfil the new strategic direction of Vodafone in digital transformation to achieve emotional connection with their customers.

By using a simple red line represents a digital journey of Vodafone. The outline of the logo always stays at the centre of applications to reinforce the brand awareness and highlight key moments of connecting people from a distance. A simple and clean execution refreshes the whole brand to get ready for the future.

* The following art works and designs which were published in the market created and managed by Superunion globally after the rebrand. W.H.Y. involvement was the core thinking and brand exploration to give a direction to the new brand experience and look and feel to fulfil a seamless brand story for Vodafone.

Vodafone's new brand strategy highlights optimism for the future, focusing on digital transformation and connection.

Translating that ambition into design, we evolved the brand system to feel faster, warmer, and more connected. A streamlined palette and confident typographic voice amplify clarity, while dynamic motion and modular layouts flex across digital touchpoints—from app UI to retail screens—making “connection” tangible and keeping accessibility and global consistency front and centre.