Vodafone Vodafone Vodafone Vodafone Vodafone Great, best, the world best, number 1 everything you should know W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency

Vodafone Vodafone Vodafone Vodafone Vodafone W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto

Rebranding for 500 million users in the world

Vodafone

Client

Vodafone owns and operates networks in over 30 countries, 500million users.

It announced a significant evolution of its brand positioning strategy, visual identity worldwide and the widely known strapline ‘Power to you’. The strategy is designed to underline Vodafone’s belief that new technologies and digital services play a positive role in transforming society and enhancing individual quality of life over the years ahead.

Vodafone’s brand positioning strategy focuses on the theme of optimism about the future, using the new strap-line, “The future is exciting.”

Thinking

This project involved working with Superunion. It required creating a new brand identity to fulfil the new strategic direction of Vodafone in digital transformation to achieve emotional connection with their customers. 

By using a simple red line represents a digital journey of Vodafone. The outline of the logo always stays at the centre of applications to reinforce the brand awareness and highlight key moments of connecting people from a distance. A simple and clean execution refreshes the whole brand to get ready for the future.

* The following art works and designs which were published in the market created and managed by Superunion globally after the rebrand. W.H.Y. involvement was the core thinking and brand exploration to give a direction to the new brand experience and look and feel to fulfil a seamless brand story for Vodafone. 

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Ezgif. Com gif maker 7 copy 3 4w. H. Y. Brandconsultancy
Ezgif. Com gif maker 3 5w. H. Y. Brandconsultancy
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Ezgif. Com gif maker 7 copy 2 7w. H. Y. Brandconsultancy

Team involved

W.H.Y. X Vodafone X Superunion

Involvement of W.H.Y.

Creative Direction

Strategy

Visual Identity

Art Direction