Since its establishment in 1993, Vertice has fostered significant relationships with designers, curating a unique and lasting collection of craftsmanship for a diverse range of clients. Each item is thoughtfully selected, embodying the distinct essence of Vertice.
Throughout the years, Vertice has perfected its customer service, offering authentic experiences that invite customers to immerse themselves in the stories behind each designer and their creations. The inviting and comfortable atmosphere of Vertice enhances sensory engagement, facilitating a deeper connection for customers with the store’s unique and artistically avant-garde pieces.
The CEO of the company harbors a profound connection with history while remaining firmly grounded in the present. This dichotomy inspired the development of a novel identity, termed the “evolving spatial continuum.” This concept artfully merges disparate eras within a singular spatial framework, crafting a tapestry of moments captured in one image.
To embody this idea, a custom program was devised using Processing, designed to generate a captivating image that encapsulates this fusion of time within a unified space. The final image stands as a testament to the company’s forward-thinking mindset and its reverence for both historical and contemporary influences.
W.H.Y. XÂ Vertice
Concept
Visual Identity
Brand guideline
Web design
Animation
Programming
Brochure & posters
