The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park Branding W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency

The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park The Bryanston Hyde Park Branding W1 Hyde Park What is brand consultancy? what is branding? the Most Luxury Residential Branding the Most Luxury Residential Branding the Most Luxury Residential The Bryanston Hyde Park, designed by architect Rafael Viñoly, comprises 54 lavish apartments with stunning views of the vast Royal woodland and wildlife across 350 acres. Positioned as London's sought-after address for international Forbes list families, this development captivates with its post-luxury design and the allure of Hyde Park's grandeur. The branding identity elegantly showcases the seasonal landscape as an artistic masterpiece, inspired by the vast 2.5-meter-high windows that frame uninterrupted views. Through these windows, the natural world is captured through film, with an impressionist touch depicting the evolving colors of the seasons. Additionally, the front entrance lens captures serene wildlife and the vibrant social scene in nearby Mayfair and Marylebone, enhancing the allure of this exceptional development. The Bryanston Hyde Park, designed by architect Rafael Viñoly, comprises 54 lavish apartments with stunning views of the vast Royal woodland and wildlife across 350 acres. Positioned as London's sought-after address for international Forbes list families, this development captivates with its post-luxury design and the allure of Hyde Park's grandeur. The branding identity elegantly showcases the seasonal landscape as an artistic masterpiece, inspired by the vast 2.5-meter-high windows that frame uninterrupted views. Through these windows, the natural world is captured through film, with an impressionist touch depicting the evolving colors of the seasons. Additionally, the front entrance lens captures serene wildlife and the vibrant social scene in nearby Mayfair and Marylebone, enhancing the allure of this exceptional development. W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto

Branding the most luxury residential in the world

The Bryanston

Client

Designed by architect Rafael Viñoly, The Bryanston Hyde Park is a collection of 54 luxurious apartments, overlooking 350 acres of the finest Royal woodland, wildlife and treelined walkways. 

Positioned for international Forbes list families, The Bryanston Hyde Park is set to become London’s most coveted address. Audiences who live beyond aspiration are drawn to the inimitable grandeur of the Royal Park and a development that is post-luxury in detail and finish. 

 

Thinking

The branding identity celebrates the uninterrupted seasonal landscape as a work of art. Inspired by the panoramic 2.5 metre high windows which frame endless vistas over Hyde Park and beyond.

The windows are used as a lens to capture the natural world outside the building through film. An impressionist treatment to the films observes the colours of the seasons gradually changing across the landscape, in real time. Moving down to the front entrance our personal camera viewpoint captures moments of serene wildlife in the park and the social pursuits residents can enjoy in neighbouring Mayfair and Marylebone. 


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Team involved

W.H.Y. X The Bryanston X Almacantar X Alphabetical

Involvement of W.H.Y.

Creative Direction

Strategy

Visual Identity

Brand Guideline

Animation

Digital

Print

Packaging