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Branding the most luxury residential in the world

The Bryanston

Client

Designed by architect Rafael Viñoly, The Bryanston Hyde Park is a collection of 54 luxurious apartments, overlooking 350 acres of the finest Royal woodland, wildlife and treelined walkways.

Positioned for international Forbes list families, The Bryanston Hyde Park is set to become London’s most coveted address. Audiences who live beyond aspiration are drawn to the inimitable grandeur of the Royal Park and a development that is post-luxury in detail and finish.

Thinking

The branding identity celebrates the uninterrupted seasonal landscape as a work of art. Inspired by the panoramic 2.5 metre high windows which frame endless vistas over Hyde Park and beyond.

The windows are used as a lens to capture the natural world outside the building through film. An impressionist treatment to the films observes the colours of the seasons gradually changing across the landscape, in real time. Moving down to the front entrance our personal camera viewpoint captures moments of serene wildlife in the park and the social pursuits residents can enjoy in neighbouring Mayfair and Marylebone.