UAL fashion summit in London

Fashion Business School


Fashion Business School is a specialist department of London College of Fashion, working on new and scientific aspects of the fashion industry – from trend analysis to fashion psychologies.

As one of the leading fashion schools in the world, they launch a summit every year to celebrate their students’ works and also invite leaders from the industry to share their thinking with audience. 


‘Meta’ is the theme which asks students to explore the principle of creativity without limits – arriving at new, unexpected ideas through radical changes in perspective and collaboration.

A dynamic typographic identity is the approach for this creative challenge. Through the restless type motions, they represent energy being unleashed and potential release from each students. 

Team involved

W.H.Y. X UAL X Fashion Business School X Alphabetical

Involvement of W.H.Y.

Creative Direction

Visual Identity




Art Direction