Type of work

CMU OmniClear — brand identity and strategy
CMU OmniClearExplore service ↓

Strategy and design from London and Hong Kong. Identities, experiences and communications built to work together.

01

Brand strategy
Visual identity

We help marketing teams, business owners and project leads define a clear brand strategy and turn it into a distinctive visual identity. Positioning, messaging, logos, typography and brand guidelines work as one system across campaigns, events and everyday communications.

For B2B and financial services brands, we make complex offers easier to understand and build a consistent identity that teams can use with confidence.

Explore our CMU OmniClear brand identity.

02

Web design
App design

Websites and digital design extend the brand identities we create. We translate brand strategy, visual language and campaign ideas into clear website structures, responsive layouts and interfaces, giving your audiences a consistent experience across desktop and mobile.

See our HKEX digital identity work.

03

Motion design
Animation

We bring brands to life through motion design, animation and social content. Animated identities, moving typography and visual storytelling give your brand a recognisable rhythm across websites, campaigns, presentations and social media.

Explore our Vertices identity and motion work.

The Bryanston Hyde Park W.H.Y. Brand Consultancy The Bryanston exterior with panoramic views across Hyde Park Bryanston

04

Logo design
Typography

We create logos and typographic systems that give brands a distinctive voice. From a new wordmark to a refreshed identity, we consider legibility, character and consistency across print, screens and physical spaces.

Tai Koo Li | W.H.Y. Brand Consultancy, graphic design in Hong Kong and London
TEDx campaign identity design by W.H.Y. Brand Consultancy
Vodafone visual identity design by W.H.Y. Brand Consultancy
Drax brand identity design by W.H.Y. Brand Consultancy

05

Campaign design
Print & editorial

We help marketing teams turn a campaign brief into a clear creative idea and a consistent visual system. From key visuals and posters to brochures, publications, promotional materials and B2B communications, we connect the message, typography and design across every application.

Our print and editorial work carries the same identity through layout, materials and production. View The Bryanston brand and editorial design.

The Bryanston Hyde Park W.H.Y. Brand Consultancy Leaf macro spread used as a textural brand motif / 以綠葉微距紋理作為品牌母題的跨頁設計
The Bryanston Hyde Park W.H.Y. Brand Consultancy Lobby signage and directional system with refined wordmark / 大廳標識與導視系統,搭配精緻字標
The Bryanston Hyde Park W.H.Y. Brand Consultancy
Lyons Place | W.H.Y. Brand Consultancy, graphic design agency in Hong Kong and London
Lyons Place | W.H.Y. Brand Consultancy, graphic design agency in Hong Kong and London

06

Art direction
Photography & video

We define a visual direction that feels true to your brand. Through concepts, photography and video direction, we create a consistent image language for campaigns, digital platforms, publications and brand communications.

Lyons Place London

07

Event identities
Exhibitions

We create event identities, key visuals and exhibition graphics that make a brand recognisable across a physical experience. From launches and conferences to retail activations and exhibitions, we connect signage, environmental graphics, printed materials and screen content through one creative direction.

We work with marketing teams and project leads on the design that supports their event or campaign. Explore our UAL Fashion Business School campaign identity.

UAL Fashion Business School campaign identity by W.H.Y. Brand Consultancy
FBS UAL W.H.Y. Brand Consultancy
Luxury residential interior design by W.H.Y. Brand Consultancy
Lyons Place | W.H.Y. Brand Consultancy, graphic design agency in Hong Kong and London EN: Poster series combining typography with photographed objects from West London makers 繁中:結合字體與西倫敦工藝物件的海報系列

08

Packaging design
Gifts

We design packaging and gifts that turn a brand story into a tangible experience. Structure, graphics, typography and materials work together to create thoughtful product packaging, seasonal collections and memorable brand gifts.

Discover Rabbit on the Moon packaging.

WHY Rabbit on the moon Mid Autumn Festival