News

Speaker at AsiaWorld-Expo

Speaker at AsiaWorld-Expo

We were pleased to be invited by HKTDC to present at DeLuxe PrintPack Hong Kong, held at AsiaWorld-Expo alongside the Hong Kong International Printing & Packaging Fair.

Our new studio in Central, Hong Kong

Our new studio in Central, Hong Kong

3 January 2026 marks an important moment for W.H.Y. Brand Consultancy. Our new office officially launches in Central, Hong Kong.

Think Business, Think Hong Kong, Milan

Think Business, Think Hong Kong, Milan

Our Founder, William, was invited by the Hong Kong Trade Development Council to speak at Think Business, Think Hong Kong in Milan. He shared our perspective on branding and technology, and connected with creative studios and Politecnico di Milano.

Special Guest Speaker at IBM

Special Guest Speaker at IBM

William, our Founder, was invited to speak at IBM’s Hong Kong headquarters, sharing his journey into brand design and our belief that simplicity and technology define the future of branding.

Featured in Victionary

Featured in Victionary

We’re pleased to share that our work for Vertices has been featured in Victionary’s book on generative design.

DFA Awards Winner

DFA Awards Winner

We’re pleased to share that our motion identity design for the Hong Kong International Poster Triennial has won this year’s DFA Awards.

GDA Awards Winner

GDA Awards Winner

We’re delighted to have won the Golden Design Awards for Brand Identity (Real Racer) and Brand Strategy (Hopewell Hotel).

Speaking at Politecnico di Milano

Speaking at Politecnico di Milano

We are excited to share that our Founder, William, was invited to present our studio’s work and creative journey at Politecnico di Milano, one of Europe’s leading design schools. The session explored our approach to brand strategy, cross-cultural design thinking, and how we bridge London and Hong Kong through innovation, technology, and storytelling.

Studio Sharing with a Leading UK Design Agency

Studio Sharing with a Leading UK Design Agency

We are delighted to share that our Founder, William, was invited to speak with one of the UK’s leading design agencies, where he presented our studio’s journey, philosophy, and selected works. The session explored our approach to brand strategy, cross-cultural narratives, and the integration of technology and design across international markets.

Guest Lecture at The Hong Kong Polytechnic University

Guest Lecture at The Hong Kong Polytechnic University

We are delighted to share that our Founder, William, was invited as a guest speaker at The Hong Kong Polytechnic University, where he spoke about design entrepreneurship and the journey behind our studio. He shared insights on building a brand consultancy across London and Hong Kong, and integrating strategy, technology, and design into a cohesive practice.

ViuTV Interview

ViuTV Interview

We are honoured to be featured on ViuTV, a major Hong Kong television channel, where we shared the story behind W.H.Y. Brand Consultancy and our philosophy on modern branding. In the interview, we discussed how thoughtful strategy and innovative design empower brands to stand out and connect with their audiences in meaningful ways.

TDC New York Winner

TDC New York Winner

We are thrilled to share that Vertices has been honoured with a Brand Animation award at TDC New York. This recognition celebrates our commitment to pushing the boundaries between motion, typography, and brand expression through innovative design.

Best Brand Consultancy of the Year

Best Brand Consultancy of the Year

We are proud to be honoured as the Best Brand Design Consultancy of the Year, a recognition that celebrates our dedication to strategic creativity and meaningful design excellence.

W.H.Y. at ICC Sky 100

W.H.Y. at ICC Sky 100

We are thrilled to have been invited by the Hong Kong Designers Association to showcase our work at the Design Summit, held on the 100th floor of the International Commerce Centre (ICC). It’s an inspiring opportunity to connect with the creative community and share our vision for the future of brand design in Hong Kong.

W.H.Y. in the spotlight

W.H.Y. in the spotlight

We are delighted to have been interviewed by Hong Kong media, where we shared our perspectives on branding and the evolving role of design in shaping meaningful brand experiences. The conversation offered a wonderful opportunity to reflect on our creative process and the values that guide our work.

W.H.Y. talks in London

W.H.Y. talks in London

We had a delightful session with design students in London, sharing our experiences and perspectives on the world of branding. It was inspiring to see their curiosity and passion for creative thinking — we hope our discussion offered valuable insights into building brands with purpose and distinction.

HKDA Best Distinctiveness Award

HKDA Best Distinctiveness Award

We are thrilled to announce that W.H.Y. Brand Consultancy has been honoured with the Best Distinctiveness Award by the Hong Kong Designers Association at the Hong Kong Brand Design Awards. This recognition celebrates our commitment to crafting brand identities that balance strategic clarity with creative innovation.

Interviewed by HKDA

Interviewed by HKDA

We are pleased to have been interviewed by the Hong Kong Designers Association, where we had the opportunity to share our journey and perspectives on the evolving landscape of branding and design. We look forward to continuing the conversation and sharing more about our creative philosophy and practice.

Career Talk at Birkbeck University

Career Talk at Birkbeck University

We are honoured to have been invited to share our perspectives on brand design and offer career guidance to aspiring young professionals. It was a meaningful opportunity to exchange ideas, inspire creativity, and encourage the next generation to pursue their passion in the design industry.

HKYDTA

HKYDTA

We are excited to share that our Founder, William Yeung, has been honoured with the DFA Hong Kong Young Designer Talent Award this year. The recognition celebrates his creative vision, leadership, and contribution to advancing the field of brand design in Hong Kong and beyond.

GDC Award

GDC Award

We are thrilled to announce that Vertices has been awarded in the Motion Poster category at the GDC Awards. This recognition celebrates our exploration of motion, typography, and visual storytelling — redefining how brand identity can live dynamically across media.

Mid-Autumn Festival

Mid-Autumn Festival

Rabbit on the Moon — our new mooncake packaging design created for the Mid-Autumn Festival. Inspired by the legendary Moon Rabbit, the design blends modern minimalism with festive warmth, reimagining tradition through elegant form and delicate detail.

McLaren

McLaren

Collaborating with a supercar brand has always been a dream project — and we’re thrilled to announce that this dream is about to become a reality.

W.H.Y. × Manifesto × People Made — a partnership that brings together innovation, motion, and design excellence. Stay tuned.

HKEX

HKEX

We are delighted to collaborate with Hong Kong Exchanges and Clearing Limited (HKEX) — one of the world’s leading financial markets. This partnership marks an exciting opportunity to bring strategic design and visual storytelling into the global finance landscape.

Design inspiration talk

Design inspiration talk

Our Founder, William Yeung, recently shared W.H.Y.’s latest works and creative insights with one of the top brand agencies in the UK. The exchange offered a valuable opportunity to discuss design innovation, brand strategy, and cross-cultural collaboration in the ever-evolving creative landscape.

Vertice

Vertice

After more than six months of collaboration and hard work, we are thrilled to see our client Vertice preparing to launch their new brand and website. This milestone marks an exciting step forward in their journey — a testament to creative partnership, strategic clarity, and design transformation.

D&AD

D&AD

We are proud to be nominated for the D&AD Awards, one of the most prestigious recognitions in the global design industry. This nomination reflects our dedication to creative excellence and our continued pursuit of meaningful, idea-driven design.

DFA Award

DFA Award

We are excited to share that W.H.Y. Brand Consultancy has won a Silver Award in the DFA Design for Asia Awards, under the Brand Identity category. This recognition celebrates our commitment to crafting distinctive, strategic, and culturally resonant brand systems that connect across markets.

Landmark

Landmark

We recently flew to Hong Kong to meet our client at Landmark and had the pleasure of touring Bespoke, their prestigious membership lounge. Seeing our design work come to life in such an iconic setting was a rewarding experience that reflects the collaboration, detail, and craftsmanship behind every project.

Brand Impact Award

Brand Impact Award

We are excited to share that the rebranding for the National Autistic Society has been nominated for the Brand Impact Awards. It’s a meaningful recognition of design’s role in shaping inclusive, purpose-driven brands that create genuine social impact.

Design Week Award

Design Week Award

We are delighted to share that we have received three nominations at the Design Week Awards. This recognition highlights our team’s dedication to design excellence, creativity, and meaningful brand storytelling across disciplines.

TIGDA

TIGDA

We are delighted to share that Foyers Lodge has received a Silver Award in Brand Identity Design and the Judge Panel Special Award at the Taiwan International Graphic Design Award. This recognition celebrates our thoughtful approach to storytelling through design — blending heritage, craftsmanship, and a sense of place into a distinctive visual identity.

Vodafone

Vodafone

Our Founder collaborated with Superunion on this exciting project, and we are delighted to see its global launch come to life.

W.H.Y. × Superunion — a partnership built on shared vision, creativity, and design excellence.

Tomorrowland

Tomorrowland

Tomorrowland Winter could be the perfect destination for the upcoming season — and we’re thrilled to have developed the winter identity for Tomorrowland and its major sponsors. This project celebrates the spirit of music, movement, and magic set against the breathtaking Alpine backdrop.