Landmark Landmark Landmark Hong Kong Hong Kong Hong Kong Landmark Landmark Landmark Hong Kong Hong Kong Hong Kong W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency

Landmark Landmark Landmark Hong Kong Hong Kong Hong Kong Landmark Landmark Landmark Hong Kong Hong Kong Hong Kong W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto W.H.Y. Brand Consultancy, W.H.Y. Design, London, Hong Kong, Creative agency, Graphic design, web design, animation, interior design, app design, packaging design, award wining agency. W.H.Y. represents more than just a name—it embodies an attitude of delving deep to comprehend the origins of the subject matter, uncovering underlying issues, and revealing the authentic narrative behind the scenes. When we grasp the essence of a brand, we believe that is the pivotal moment when we can truly drive significant change for our clients' businesses. At W.H.Y. Brand Consultancy, we are driven by a fervor for striking the perfect balance between logical thinking and innovative ideas. Our mission is to assist our clients in nurturing their brands, from devising effective strategies to delivering creative solutions. By employing our specialized storytelling approach, we facilitate the creation of a compelling narrative that resonates with our clients' vision for their target audience. Every day, we push ourselves to exceed expectations, instilling confidence in our clients that we can effect meaningful change in the world. The future of branding and marketing is in a constant state of flux. While we concentrate on marketing strategy, visual identity, digital, filming, print, and environmental design, we maintain a progressive mindset, consistently adapting and implementing new technologies and ideas to expand and explore the realm of design. William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark. In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. Passion and vision lead to positive changes to the future. Almacantar Aon BBC British Council British Heart Foundation Cabinet Office D&AD Design Museum Drax GSK Hongkong Land HKEX IKEA King's College Landmark Lloyds Bank LVMH McLaren Shell Starbucks Swire Tai Koo Li TED Tomorrowland Toyota Turkish Airline University of Arts London UK Parliament KPMG Vodafone Xbox Interbrand FutureBrand Sigele+Gale Superunion Winkreative Radley Yeldar Alphabetical Edelman The&Partnership Archetype Manifesto

Brand exploration for luxury shopping mall in HK

Landmark

Client

Landmark is the premier luxury shopping destination in Hong Kong.

With 200 of the finest couture fashion, lifestyle and gourmet dining experiences under one roof.

As the luxury market expands Landmark offer inventive fashion and dining experiences to their wide ranging audience, from loyal Gen Z groups right through to 1st  and 2nd Generation shoppers.

Thinking

Landmark was considering new visual territories to engage all audiences.

A variable font proposes a blend of tradition and innovation. 

Tracing the contours of the iconic wordmark we create a complimentary character shape with an endless range of expression.   

3D scanning trending products from the stores combined with playful expressive typography challenge the perception of what luxury could look like in the new decade.    

We’re experimenting with playful relationships between the variable font and interpretative imagery.  

2w. H. Y. Brandconsultancy
1w. H. Y. Brandconsultancy
22w. H. Y. Brandconsultancy
2w. H. Y. Brandconsultancy
12w. H. Y. Brandconsultancy
1w. H. Y. Brandconsultancy

Team involved

W.H.Y. X Landmark X Alphabetical

Involvement of W.H.Y.

Creative direction

Visual Identity

Animation

Typography

Art direction

Print