Hong Kong Exchanges and Clearing Market is the sixth largest stock exchange centre in the world. They are facing a challenge that most of their identities are print based, so they don’t have much digital identity to fulfil the need of websites and social media.
An animation exploration of their existing logo is launched to give a fresh tone to the identity of HKEX. At the same time, there are loads of great video footage from HKEX, but they lack a distinctive identity, so an exploration of digital branding is also carried out to interpret the new direction for the brand elements.
W.H.Y. X HKEX
Concept
Animation
Video editing
