Our Team

W.H.Y. is not only a name, but an attitude to go in depth to understand the origin of the subject matter, discover the fundamental problems, and find the true story behind the scene. When we are able to pick up all the substances of the brand, we believe it is at that moment we create a meaningful change for our clients in their business. 

W.H.Y. Brand Consultancy is passionate about balancing the philosophy of logic and innovation. We help our clients grow their brands from brand strategy to creative solution, making important and valuable changes with our specialised strategy of story-telling. Through this unique approach we guide our clients to bring a story to life which aligns with their vision for their target audience. We challenge ourselves every day so our clients are confident in us to create a meaningful change in the world.

The future of brand and marketing is ever-changing. We focus on marketing strategy, visual identity, digital, filming, print and environmental design, but we are progressive, adapting and implementing new technology and ideas to expand and explore the world of design. 

Our London based head office has a long established relationship with European customers and are perceptive of the market, from big to small companies of varying industries, luxury retail, commercial, education to charity. Our Hong Kong office connects us with global clients, covering Europe through to Asia.

Founder

William has been working in the brand design industry for over 10 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark

In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD AwardsHe has been featured in a number of publications and won  the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry.

William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective. 

Passion and vision lead to positive changes to the future.

Client list

Almacantar
Aon
BBC
British Council
British Heart Foundation
Cabinet Office
D&AD
Design Museum 
Drax
GSK
Hongkong Land
HKEX
IKEA
King’s College
Landmark
Lloyds Bank
LVMH
Shell
Starbucks
Swire
Tai Koo Li
TED
Tomorrowland
Toyota
Turkish Airline
University of Arts London
UK Parliament
KPMG
Vodafone
Xbox

Awards

2020

Winner
CreateSmart Young Design Talent Award, Hong Kong

Shortlisted
D&AD, United Kingdom

silver award
DFA, Hong Kong

Shortlisted
BRand Impact award, United Kingdom

2019

Silver and Judges Special Awards
TGDA, Taiwan

Nomination
Brand Impact Award, United Kingdom

2 Nominations
Design Week Award, United Kingdom

Longlist Nomination
Dezeen Award, United Kingdom

2018

Silver Award
London Design Award, United Kingdom

Nomination
Brand Impact Award, United Kingdom

2017

Nomination
The Drum Design Awards, United Kingdom

2016

Grand and Gold Award
DBA, United Kingdom

Excellence
Global Design Award, Hong Kong

2015

Silver, bronze and nomination awards
Fresh Award

Gold award
New York Festival

2 Pencils
D & AD