W.H.Y. is not only a name, but an attitude to go in depth to understand the origin of the subject matter, discover the fundamental problems, and find the true story behind the scene. When we are able to pick up all the substances of the brand, we believe it is at that moment we create a meaningful change for our clients in their business.
W.H.Y. Brand Consultancy is passionate about balancing the philosophy of logic and innovation. We help our clients grow their brands from brand strategy to creative solution, making important and valuable changes with our specialised strategy of story-telling. Through this unique approach we guide our clients to bring a story to life which aligns with their vision for their target audience. We challenge ourselves every day so our clients are confident in us to create a meaningful change in the world.
The future of brand and marketing is ever-changing. We focus on marketing strategy, visual identity, digital, filming, print and environmental design, but we are progressive, adapting and implementing new technology and ideas to expand and explore the world of design.
William has been working in the brand design industry for over 12 years in London. His expansive works encompass a diverse range of design from digital technology, print to environmental across Europe and Asia with global clients including UK Parliament, Vodafone, D&AD, BBC, TED, LVMH, Landmark
In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA award, D&AD AwardsHe has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry.
William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective.
Passion and vision lead to positive changes to the future.
Almacantar
Aon
BBC
British Council
British Heart Foundation
Cabinet Office
D&AD
Design Museum
Drax
GSK
Hongkong Land
HKEX
IKEA
King’s College
Landmark
Lloyds Bank
LVMH
McLaren
Shell
Starbucks
Swire
Tai Koo Li
TED
Tomorrowland
Toyota
Turkish Airline
University of Arts London
UK Parliament
KPMG
Vodafone
Xbox
2022
Winner
Design Week Award, United Kingdom
2 Shortlisted
Design Week Award, United Kingdom
2020
Winner
CreateSmart Young Design Talent Award, Hong Kong
Shortlisted
D&AD, United Kingdom
Silver award
DFA, Hong Kong
Shortlisted
Brand Impact award, United Kingdom
2019
Silver and Judges Special Awards
TGDA, Taiwan
Nomination
Brand Impact Award, United Kingdom
2 Nominations
Design Week Award, United Kingdom
Longlist Nomination
Dezeen Award, United Kingdom
2018
Silver Award
London Design Award, United Kingdom
Nomination
Brand Impact Award, United Kingdom
2017
Nomination
The Drum Design Awards, United Kingdom
2016
Grand and Gold Award
DBA, United Kingdom
Excellence
Global Design Award, Hong Kong
2015
Silver, bronze and nomination awards
Fresh Award
Gold award
New York Festival
2 Pencils
D & AD
