Although McLaren has a successful business and a strong external brand, its employees lack a sense of belonging and are discontent with their work environment. Interestingly, the company’s existing brand guidance does not feature any photography of its employees, which presents an opportunity to refocus on the people who make up the organization. As part of a rebranding effort, we propose a new photography style that takes a more personal and informal approach to showcase the employees. Additionally, a “white boundary” framing device can be used to highlight the individual importance of each employee and convey a sense of exclusivity and prestige.