Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
Working in partnership with D&AD, a workshop was held to help creatives keep their blood pumping and stay young at heart. Activities were themed around vital organs – so a ‘guts’ exercise forced people to be brave; a ‘heart’ exercise encouraged people to rediscover their passion to creativity. This thinking eventually became the identity.